Orange
Customer
Platform
Technology
The project: the connected parade
Background
For a roadshow project with the objective of livening up points sales at Orange shops, we supported the French telecom operator’s teams in the development of a tool for learning about new high-tech solutions and helped them promote offerings marketed by Orange for the general public. The challenges set consisted in getting customers excited during in-person visits by immersing them in a lengthy digital-tool experience.
Solution
We deployed a solution that could be used with HoloLens for 50 sites over a period of one month.
To meet this challenge, we:
- Scaled up the deployment
- Set up and configured 20 HoloLens devices
- Configured an experience management tool for the organisers
- Incorporated a remote monitoring tool
- Collected and distributed content in real time using the Spectator View
Result
- 11,755 Visits to the stand
- 4,300 Parades launched
- 3,240 HoloLens experiences
- 2,685 Product demos
- 25,000 Refund offers