The project: enhancing packaging
Packaging must be presented by a salesperson so that additional information can be given to visitors. But at major trade shows it is difficult to ensure that a salesperson is available for every visitor. However, augmented reality and mixed reality can actually provide this kind of additional information..
Create an augmented reality experience that can be viewed on a tablet or HoloLens presenting the packaging for a new product and providing additional information on its characteristics. To create this experience, we deployed a HoloLens architecture at 50 touring venues in one month. This experience also involved shooting and sending videos in real time during packaging presentations.
The stand attracted many visitors, significantly increasing the product’s visibility.